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PlaNet News & Views

Posted on 27-10-2004

Who knows?

 
It has no editors, no fact checkers and anyone can contribute an entry -
or delete one. It should have been a recipe for disaster, but instead
Wikipedia became one of the internet's most inspiring success stories.
Simon Waldman explains how
 
October 26, 2004, The Guardian
 
There have been no shortage of insane, over ambitious ideas on the
internet. Most of them never make it further than the pub they are
conceived in. Some generate hype but quickly fall flat on their face.
Others survive, but prove to be minnows rather than the giants they set
out to be. However, every so often, one sneaks through.
 
Wikipedia is one of the rare ones that made it. Even by the admission of
its founder, the 38-year-old technology entrepreneur Jimmy Wales, it was a
"completely insane idea": a free online encyclopedia that anyone can
contribute to and anyone can edit. There is no editor, no army of proof
readers and fact checkers; in fact, no full-time staff at all. It is, in
other words, about as far from the traditional idea of an encyclopedia as
you can get.
 
There are dozens of reasons why it shouldn't work, and it is still far
from perfect, but in less than four years, it has grown to have more than
1 million entries written in 100 languages from Albanian to Zulu.
 
To its fans, it is a fantastic research resource - albeit one that you
should use with caution; and an incredible example of what can be achieved
by collaboration and cooperation over the internet. To its detractors -
mostly those from the traditional world of encyclopedias and
librarianship, it is barely worthy of the label "encyclopedia".
 
To put Wikipedia's achievements in numerical context, at the same time it
was celebrating the publishing of its one millionth entry (a Hebrew
article on the Kazakhstan flag) in less than four years, the Oxford
Dictionary of National Biography launched its latest edition. It had taken
12 years to complete, yet contained a comparatively tiddly 55,000
biographies. It also cost some £25m to create. Wikipedia has so far been
bankrolled by Wales, but the total cost so far is still around £300,000.
The current Encyclopedia Britannica has 44m words of text. Wikipedia
already has more than 250m words in it. Britannica's most recent edition
has 65,000 entries in print and 75,000 entries online. Wikipedia's English
site has some 360,000 entries and is growing every day.
 
But numbers mean nothing if the quality is no good. And this is where the
arguments start.
 
"Theoretically, it's a lovely idea," says librarian and internet
consultant Philip Bradley, "but practically, I wouldn't use it; and I'm
not aware of a single librarian who would. The main problem is the lack of
authority. With printed publications, the publishers have to ensure that
their data is reliable, as their livelihood depends on it. But with
something like this, all that goes out the window."
 
Wales responds by acknowledging that Wikipedia's model leaves it anything
but error free (something they make clear on the site) but he also points
to an article in a German technology magazine this month, which compares
Wikipedia with two established, traditional digital encyclopedias:
Brockhaus and Microsoft's Encarta. All three were tested on breadth,
depth, and comprehensibility of content, ease of searching, and quality of
multimedia content. Wikipedia won hands down.
 
Dan Gillmor, the Silicon Valley commentator and author of We the Media, is
one of many independent fans: "I don't think anyone is saying Wikipedia is
an absolute replacement for a traditional encyclopedia. But in the topics
I know something about, I've found Wikipedia to be as accurate as any
other source I've found.
 
The roots of Wikipedia lie in the open source software movement, which
took off in the early 90s with the development of Linux, a free version of
the Unix computer operating system. This was developed in the mid-90s and
posted on to the net, giving anyone the right to adapt and improve it. It
has become the only real challenger to Microsoft's dominance of the
market.
 
The programmer and author Eric Raymond analysed the Linux phenomenon in
his 1997 paper, The Cathedral and the Bazaar, which has since become the
manifesto for the open source movement. Raymond compared the traditional
school of software development to cathedrals, which meant they were
"carefully crafted, by individual wizards or small bands of mages
(magicians) working in splendid isolation".
 
The open source community he wrote, "seemed to resemble a great babbling
bazaar of differing agendas and approaches ... out of which a coherent and
stable system could seemingly emerge only by a succession of miracles."
 
The critical law of the bazaar school of publishing, Raymond claimed, was
that "given enough eyeballs, all bugs are shallow". And this is at the
heart of how Wikipedia works. Because it has so many people swarming over
it all the time errors and abuses of the system are all quickly picked up.
 
Indeed, research by IBM showed that acts of "vandalism" (ie people
deliberately writing either rubbish or abusive comments) were normally
cleared from the site within five minutes.
 
For example, at 23.23 on September 27 this year, a user under the name
Hitler edited the entry on Judaism by proposing that it be put forward for
a "Vote For Deletion" (ie it should be removed entirely from Wikipedia).
He summarised his edit as "HOLOCAUST LOL" (Laughing Out Loud). At 23.29
another user removed this from the page. And at 23.44, "Hitler" was been
banned indefinitely from using the site.
 
But, this isn't always the case. One blogger, who goes under the name of
Frozen North, made a point of deliberately making a number of minor errors
on a number of entries at the start of September. He made five changes and
it took at least 20 hours for them to be changed. Some of his implanted
errors were there for five days before he removed them himself.
 
As Wales admits: "The average quality of the entries is pretty good, but
on any given day, any given entry might be up or down."
 
The truth is that Wikipedia is continuously evolving. There are now around
3,000 new entries being added each day (about 700-800 of which are in
English); and as the site has got bigger, so has the amount of editing
that takes place on it. In September this year, there were an average of
11 edits per article. The entry on the Israel-Palestinian conflict has
been edited more than 250 times this year alone.
 
The most contested entry, though, is that of George Bush, which has caused
so much controversy that it has been frozen from editing. It had had more
than 500 edits between August and the start of October, and there are more
than 13 pages of discussion about the entry.
 
The truth is that Wikipedia reveals what is normally hidden in an
encyclopedia: the countless decisions that lie behind each entry. The only
difference is that in Wikipedia, the decision-making never stops and the
debates are often robust to say the least.
 
Wales says an entry in his encyclopedia is "like a sausage: you might like
the taste of it, but you don't necessarily want to see how it's made".
 
It might seem like anarchy. And, given the lack of central control, it
technically is. However, there are three elements that make it work.
 
The first is its ownership, and lack of commercial imperative. The site is
manned by volunteers, and now owned by a foundation, which means people
willingly give their time and intellectual property to the venture. It
manages to run on less than $100,000 a year.
 
The second is that the overriding editorial principle that all articles
should show a "Neutral point of view" (NpoV). According to Wales, this is
as much "a social technique for getting people to work together" as it is
an editorial policy.
 
The third - and perhaps most critical - has been the evolution of an
incredibly intricate and democratic social order to keep this vast
sprawling project in order.
 
There are hundreds of thousands of "Wikipedians" who have contributed or
edited articles. But the core community, according to Wales, is about 200
people who, by now, know each other quite well. Outside this inner-inner
circle is a core of about 2,000 people who make more than 100 edits each
in the last month. Beyond this, you have around 10,000 people who will
have made more than five edits. There are administrators, bureaucrats,
stewards and developers all with different levels of technical and
administrative authority.
 
Where individuals get into a dispute, such as an "edit war" where they are
constantly undoing each others changes, or just an endless debate over a
particular point, they can hold a vote on the issue. If this doesn't work,
there is a formal mediation process, and if this fails, the case can go to
an arbitration committee. In very extreme cases, Wales himself intervenes
in his role as "benign dictator".
 
Random acts of violence - such as Hitler's activities above - are not a
major problem, ac cording to Wales, because they are clear to spot and
obvious to redeem.
 
"When someone just writes 'fuck, fuck, fuck', we just fix it, laugh and
move on," he says, "but the difficult social issues, are the borderline
cases - people who do some good work, but who are also a pain in the
neck."
 
One such case was a contributor called Wik. "He violated some rules, but
he also had a lot of supporters, so there was a huge debate over what we
should do. Eventually, the arbitration committee decided he should be
banned for a week."
 
There are rewards as well as punishments. Those who have done good work -
either for editing, or for dealing with vandalism - are awarded
"BarnStars" to put on their profile page.
 
This entire order is all there for everyone to see online. Policies and
strategies are posted online, discussed and voted on. While the content
develops automatically and anarchically, nothing happens to the social
structure of Wikipedia without the consent of the core community.
 
All of this, however, fails to impress their rivals over at Encyclopedia
Britannica. During a 20-minute conference call, two of their most senior
editors and their head of publicity, acknowledge that Wikipedia is a
remarkable phenomenon, before getting their knives out.
 
Executive editor, Ted Pappas, is the most extreme in his criticism: "The
premise of Wikipedia is that continuous improvement will lead to
perfection, that premise is completely unproven ... with many of the
pieces you don't know who it's written by, and who the administrators are
.... one of the administrators over seeing the political coverage openly
encourages people to vote for John Kerry ... 30,000 articles were created
by a bot [an automated program that goes round causing havoc] ...
hyperlinks, bulletpoints and cut-and-paste press releases do not an
encyclopedia entry make."
 
Editor-in-chief Dale Hoiberg is no less damning: "People write on things
they're interested in, and so many subjects don't get covered; and news
events get covered in great detail. The entry on Hurricane Frances is five
times the length of that on Chinese art, and the entry on Coronation
Street is twice as long as the article on Tony Blair."
 
Wales is quite sanguine when confronted with this assault. Pointing out
that Wikipedia is still less than four years old and still improving. And,
that he is looking at new techniques to improve the quality.
 
His current plan is to create a "stable version" of some entries: in other
words, one that has been fact-checked by one of a number of approved
editors (although they are still working on the details of this). It is a
radical change, but Wales is willing to do whatever it takes to give his
project the authority it needs.
 
The truth is that Wikipedia is far from finished, but even now, flaws and
all, it is already one of the wonders of the digital age; and a pin-up for
a growing movement that sees the internet evolving as a true "citizens'
medium". However, Wales and his community of volunteers are not resting on
their laurels. He is in negotiations to print part of the content, and
distribute it in Africa as part of their ambition to "put a free
encyclopedia in the hands of every person on the planet". Insane and
over-ambitious? Definitely. But after everything they have achieved in the
last three-and-a-half years, you would be equally insane to bet against
them.