Posted on 17-7-2003
Teacher's
Anti-War Playing Cards Flying Off US Bookstore Shelves
By Kim Curtis, 15 July 2003
A high school teacher, fed up with the Bush administration's
popular playing cards featuring Saddam Hussein, "Chemical
Ali" and other most-wanted Iraqis, is now selling her own
deck, "Operation Hidden Agenda."
Kathy Eder's 55 playing cards show pictures of President
Bush, Defense Secretary Donald Rumsfeld and others along with
quotes, mostly from journalists, questioning the rationale for
the U.S.-led war. The backs feature a 1983 photograph of Rumsfeld
shaking Sadaam Hussein's hand. Eder said she first decided
to create her own plastic-coated propaganda in March as a comeback
to the "messages of hate" contained in the cards the
Department of Defense issued to help U.S. troops identify suspected
war criminals.Her "Hidden Agenda"
cards, are "not hateful. They're factual," she said.
OPERATION HIDDEN AGENDA
Kathy Eder holds a deck of cards she designed in San Jose,
Calif., Monday, July 14, 2003. Eder, a high school teacher,
fed up with the Bush administration's popular playing cards
featuring Saddam Hussein, ``Chemical Ali'' and other most-wanted
Iraqis, is now selling her own deck, ``Operation Hidden Agenda.''In Eder's version, Bush is the ace of spades with
the title, "Dictator of the World," and the ace of
clubs depicts Rumsfeld above the caption, "Donald Goes
to Bagdad" with the Iraqi city misspelled. The jokers carry
quotes from Mahatma Gandhi and Martin Luther King Jr.
Eder used free, public domain DOD photographs (several of the
same ones show up repeatedly) and collected the quotes from
newspapers and magazines. She hired a designer willing to work
for $15 an hour and 5 percent of the profits. But only one of
the about 30 publishers she contacted responded at all, and
it said it couldn't get to the cards for at least a year.
"I knew this was something that had to happen immediately,"
said Eder, 42, who teaches social justice and morality at Bellarmine
College Preparatory School in San Jose.
She decided to self-publish, but then couldn't find a printer
willing to do the job. Eventually, Texas-based Liberty
Playing Cards, one of the companies that prints the government's
"Most Wanted" cards, agreed. Once the product
became available online and at a few bookstores, Eder said she
sold 3,000 decks in three weeks. She's already placed a second
order for 5,000 decks.
At Bookshop Santa Cruz, people lined up outside the store the
morning the cards went on sale, according to Don Gardner, who
works at the store. With about half of the purchasers buying
more than one deck, the store has sold about 1,100 copies of
"Hidden Agenda," which "may be running neck-and-neck"
with the latest Harry Potter book, Gardner said. "She imitated
some of the best marketing minds in the country," Gardner
said, referring to the U.S. government. "I don't think
it's her intention to make a million bucks. I don't think it's
her intention to attack individuals, but to expose the record
of American leadership." But many retailers have
refused to sell the cards and Eder said she's received angry
e-mails and a death threat.
She's not deterred. "My taxes paid for this war,"
she said. "I have an obligation to do something."
Eder has pledged to donate half her profits to five nonprofit
organizations that promote nonviolence and provide aide to Gulf
War veterans and Iraqis. Eder said her mission is peaceful,
not unpatriotic. She said she visited the site of the World
Trade Center in New York last year. "I felt such
a connection with the U.S.," she said. "This year,
when we chose to go to war and cut off our relations with other
countries, it seemed like such a tragedy that we had broken
that sense of unity we felt around the world. I hope we can
reunite around peace."
On the Net:
www.operationhiddenagenda.com
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